Even YouTube, which is owned by Google, had to alter its video game streaming ambitions and close its separate YouTube Gaming app back in 2019 due to lack of popularity. It has made it difficult for newcomers to steal Twitch's thunder as creators would tend to gravitate to the platform with the largest audience. To put that into context, Twitch offers a 50/50 split for most streamers, and YouTube Gaming offers 70/30.įor years, video game streaming has been dominated by Twitch. That means streamers can keep 95% of the revenue from subscriptions.
Not only did the service make headlines for signing a $100 million non-exclusive deal with Félix 'xQc' Lengyel, but it's also offering streamers a revenue split of 95/5.
Kick is a new streaming service that's willing to make multi-million-dollar bets on talent, directly challenging Amazon-owned Twitch.
